The following is a repost by Mosaic Hub, but I thought these were great tips!
Whether your business is just starting out, or changing its name to signal a new business direction, merger, or other shift, there are some basic guidelines every savvy namer should know:
- Catchy. It might make more sense to call your Greek figurines site something simple to spell, such as, “It’s Greek To Me”, or “We Speak ‘Greek!'” Now that would be eye-catching on a Home page or web banner!
- Room to grow. “Aloha Awnings” makes a great title for a company’s Hawaii headquarters, but a different moniker might play better on the mainland. Create your name with future expansion or relocation in mind: “North Bay Realty” gives you more room to expand using the same business name than does “Healdsburg Realty,” which is more localized.
- Consider cross-cultural connotations. The sad tale of Chevy Nova south of the border may be apocryphal, but it’s nonetheless noteworthy: the car reportedly bombed in Mexico, because in Spanish, “No va” means “doesn’t go.”
- Availability. There’s no point in coming up with a terrific name only to discover the domain is taken, or the name’s been trademarked. Check out your favorite ideas with a domain registrar.
Beyond these essentials, what’s the best way to come up with a killer and cool company name?
- Get symbolic. Metaphor can be a powerful naming tool. Start with your business’s or product’s main function, and make a list of what else performs the same action. That’s how a software company, in considering what copied files besides a flash drive, came up with the product name, “Mime.” (Consider how much fun you could have with one of those dancing human directionals, pointing the way to “Mime”!)
- Change the spelling. It worked for Netflix.
- Visit your competition. It would be a shame to dream up a fantastic name only to find a competitor using one that’s achingly similar. By the same token, checking out what they’ve done can help you spin off in an entirely new direction.