Mike Remer with LocallyVisible shared some tips to quickly check your online presence and ratings.
If you’re just starting out and want to list your business, where to start? Mike recommends starting with Google, Google Plus, Yahoo and Bing. Other good directory sites are Yelp, Insider Pages, CitySearch, Kudzu, Manta, Mapquest, YellowPages, SuperPages, Foursquare and Angie’s List (you can create free business listing).
Make sure that you are listing your business information consistently and accurately. For Google, listing is not instantaneous. They will mail a postcard containing a PIN to the address you list as your business, which you will have to enter on the set up site to verify that you are the owner of the business. This can take up to 5 business days.
Check Your Listing & Reviews
If you’ve been in business for a while and want to make sure that your business is listed correctly and check your online reputation, go to http://I-GM.com/reputationreport. Just enter in your business phone number, and this site will quickly check your listing on major sites and provide a quick snapshot on how your company has been reviewed by your customers.
Reviews are very important. How many people do you know who search for local services online exclusively? If you have a choice between a provider with 5 stars and 30+ reviews, and one with 1-2 reviews with 3 stars, which would you choose?
Encourage your customers to review your business on sites you choose. A follow up customer satisfaction survey might be a great way for you to understand how your business is perceived, collect quotes, and allow you the opportunity to ask your clients to review you online as well. You can create a free survey using SurveyMonkey. You can also create a free email / newsletter broadcast, asking your customers to review your business using MailChimp. Or, you can use the services of a professional company like LocallyVisible, who can do it all for you, including assisting you with addressing any negative feedback you might encounter online.
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