Have you taken the time to thank your customers this year? Thanksgiving is by far the best time: it’s the start of the holiday season rush, everyone celebrates Thanksgiving, and it’s non-denominational. If you did not take the time to thank your clients prior to Thanksgiving, there is still time to close out 2013 by showing your appreciation. While holiday cards and gifts are a great way to connect directly with your customers, they can be out of reach for some budgets.
A great alternative is to send email-based communications and newsletters. I have used Vertical Response, Constant Contact and iContact, and can tell you the best application by far is iContact. Pricing for one of these subscriptions can vary significantly depending upon how many contacts you have in your database. There is, however, a free alternative. MailChimp is a great program that allows you to upload up to 2,000 contacts and send them unlimited emails. Of course you don’t want to bombard your client-base; I would recommend sending monthly or bi-monthly communications.
Every business has a lot to communicate. You need to make your clients aware of what is happening in your industry, what new services you are offering, what awards/recognitions your business has received, what’s happening in your community, why your services have value, and much more.
As we all know, timing is everything, and being in front of your clients and prospects on a regular, monthly basis does pay off.
If you don’t have the time or inclination to learn new software, Southeastern Admin has the experience that can help you get your monthly campaign going by:
- uploading your contacts
- create appropriate lists for your market segments
- create eye-catching email templates that match your business and branding
- add in links back to your website and social media; and
- create original content.
Whatever you do, don’t forget to thank you customers for their business!
Southeastern Admin, the small business administrative solution
www.SoutheasternAdmin.com | 770-609-0904