Category Archives: Social Media

How to Invite Your Friends to LIKE Your Facebook Business Page

Have a large number of friends on your personal page, and would like to invite them to your new Facebook Business Page?

It’s easy to do; just follow these steps:

1.       Log into your own personal Facebook page

2.      In the “Search for people, places and things” Section, and type in the name of your Facebook Business Page

FB Search

3.      Once you find your FB Business page, click on it to see that page.   In the screen shot below, you will see that I am logged in under my personal page (see the icon showing “Lora”, but I am viewing “Southeastern Admin’s” page).

4.      Now, You will see the “Invite Friends” block (bottom right of this screenshot).

FB Friends 2

5.      You will have to manually click “INVITE” next to each person’s name, but that should help you get more likes on your business FB page.

This is a great alternative if you do not have a list of everyone’s email addresses.

Happy posting!

 

Lora Zibman

Southeastern Admin  | http://www.SoutheasternAdmin.com   |  770-609-0904

 

 

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Southeastern Admin Receives Award from Change 4 Georgia

Thank you Change 4 Georgia for presenting Southeastern Admin with this award!   Change 4 Georgia is a great student-led organization that assists our troops and their families here in Georgia and overseas!    Read more about it at  http://change4georgia.org/.

Lora Zibman |  www.SoutheasternAdmin.com   |   770-609-0904770-609-0904

2014 C4G

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How To Create Linked In “Company” Sites

Creating a company website for your business inside Linked In is another great way to detail the actual products and services your company offers without writing lengthy descriptions on your Profile Page.  I created my Linked In website and added several virtual administrative assistant services that Southeastern Admin can offer to businesses in Cumming, Alpharetta, Dawsonville and nationwide.  I hope that you will “follow” my company in Linked In.

Get started by using this link:   http://business.linkedin.com/marketing-solutions/company-pages/get-started.html#

Thank you to Irene Doehring of Creative Graphic Design for sharing this tool, as well as other useful information.   I can’t tell you how great it is to have such a knowledgeable network of professionals on my side.

Lora Zibman |  www.Southeastern Admin.com   |   770-609-0904770-609-0904

Linked In Site

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Digital Marketing for Small Businesses

I found this interesting white paper that discusses digital marketing from, of all companies, YP – rebranded Yellow Pages advertising:  YP_SmallBizFacts_WhitePaper.

Here’s an excerpt from the publication:

“…small business marketers know what works for them. 77% of business-to-consumer SMBs have acquired a customer through Facebook, compared to 60% from a company blog, according to HubSpot. Business-to-business SMB marketers found LinkedIn most effective, delivering new customers to  65% of respondents, followed by company blogs (60%), Facebook (43%), and Twitter (40%).   Frequency of blogging makes a difference—92% of respondents who blogged daily got new customers through their blogs.”

digital marketingDigital marketing has become the largest percentage of Southeastern Admin’s business.  We help our customers with email campaigns, blogging and social media posting.  When meeting with small business owners, I try to impress upon them the need to communicate with their customers.   There are so many FREE resources out there to stay in touch!  A few are:  MailChimp, Pinterest, Facebook, Google Plus, and local community sites.   Consistent communication is crucial and will produce ROI, but you must dedicate the time to make this happen.

For those that don’t have the time and/or don’t want to have to learn the new outlets, having a virtual assistant is a huge advantage.  We work 1:1 with business owners to determine what will work best for them and within their budget, and then we ensure that the message is getting out consistently.  Once a relationship has been established, most business owners find that we can assistant them with a multitude of other projects.    We place a high value on these relationships, and have built a network of trusted professionals in different service areas who may also be of assistance to our clients.

Lora Zibman |  www.Southeastern Admin.com   |   770-609-0904770-609-0904

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Linking Facebook Business Posts To Twitter

FB TweetHi there.  I love to share when I find useful information.   If you’re tired of posting to both your Facebook and your Twitter accounts separately, link the two applications so all FB posts go automatically to Twitter.   Takes seconds, and here’s how:

  1. Open your browser, and then open 3 tabs.
  2. In the first tab, log into your Facebook account
  3. In the second tab, log into your Twitter account
  4. In the third tab, go to “www.facebook.com/twitter”
  5. Choose the business page you would like to link, and authorize it.   You can also link your personal page to your Twitter account.

How easy was that?!

Lora Zibman   |   www.SoutheasternAdmin.com  |  770-609-0904

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A Time For Thanks

2013 Thanksgiving Card

Have you taken the time to thank your customers this year?    Thanksgiving is by far the best time: it’s the start of the holiday season rush, everyone celebrates Thanksgiving, and it’s non-denominational.     If you did not take the time to thank your clients prior to Thanksgiving, there is still time to close out 2013 by showing your appreciation.    While holiday cards and gifts are a great way to connect directly with your customers, they can be out of reach for some budgets.

A great alternative is to send email-based communications and newsletters.  I have used Vertical Response, Constant Contact and iContact, and can tell you the best application by far is iContact.    Pricing for one of these subscriptions can vary significantly depending upon how many contacts you have in your database.    There is, however, a free alternative.   MailChimp is a great program that allows you to upload up to 2,000 contacts and send them unlimited emails.  Of course you don’t want to bombard your client-base; I would recommend sending monthly or bi-monthly communications.

Every business has a lot to communicate.    You need to make your clients aware of what is happening in your industry, what new services you are offering, what awards/recognitions your business has received, what’s happening in your community, why your services have value, and much more.

As we all know, timing is everything, and being in front of your clients and prospects on a regular, monthly basis does pay off.

If you don’t have the time or inclination to learn new software, Southeastern Admin has the experience that can help you get your monthly campaign going by:

  • uploading your contacts
  • create appropriate lists for your market segments
  • create eye-catching email templates that match your business and branding
  • add in links back to your website and social media; and
  • create original content.

Whatever you do, don’t forget to thank you customers for their business!

Lora Zibman

Southeastern Admin, the small business administrative solution

www.SoutheasternAdmin.com  |  770-609-0904

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Your Online Presence

Getting Startedwww

Mike Remer with LocallyVisible shared some tips to quickly check your online presence and ratings.

If you’re just starting out and want to list your business, where to start?   Mike recommends starting with Google, Google PlusYahoo and Bing.  Other good directory sites are Yelp, Insider Pages, CitySearch, Kudzu, Manta, Mapquest, YellowPages, SuperPages, Foursquare and Angie’s List (you can create free business listing).

Make sure that you are listing your business information consistently and accurately.   For Google, listing is not instantaneous.   They will mail a postcard containing a PIN to the address you list as your business, which you will have to enter on the set up site to verify that you are the owner of the business.  This can take up to 5 business days.

Check Your Listing & Reviews

If you’ve been in business for a while and want to make sure that your business is listed correctly and check your online reputation, go to http://I-GM.com/reputationreport.   Just enter in your business phone number, and this site will quickly check your listing on major sites and provide a quick snapshot on how your company has been reviewed by your customers.

Reviews are very important.  How many people do you know who search for local services online exclusively?   If you have a choice between a provider with 5 stars and 30+ reviews, and one with 1-2 reviews with 3 stars, which would you choose?

Encourage your customers to review your business on sites you choose.  A follow up customer satisfaction survey might be a great way for you to understand how your business is perceived, collect quotes, and allow you the opportunity to ask your clients to review you online as well.   You can create a free survey using SurveyMonkey.  You can also create a free email / newsletter broadcast, asking your customers to review your business using MailChimp.  Or, you can use the services of a professional company like LocallyVisible, who can do it all for you, including assisting you with addressing any negative feedback you might encounter online.

If you’re a client of Southeastern Admin, you can review our services here.

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Free Can Be Dangerous

It’s been a while since my last post.   Thank you to my clients who are keeping me busy!    I wanted to remind everyone to make sure that when you are downloading “free” software, that you need to make sure to always choose the Custom or Advanced installation.    99% of the time, when you choose the Typical or Recommended installation, you will be loading all sorts of other programs and there’s a huge risk of downloading malware.

Here’s a real life example.  I needed a color identifying program so 9-30-2013 12-02-44 PMthat I could match the colors from one of my client’s website to her new newsletter which I am creating.   Someone told me about ColorCop.net.   I started to download their software.  I immediately chose the “Advanced” download, and see that the first thing they want to install on my is a Delta Toolbar.   WARNING WILL ROBINSON – do not install this onto your PC – ever.  I had to hire someone to clean up my PC after I made this mistake.   So, was I safe in proceeding after I unchecked the boxes?   No.  It then proceeded to tell me that it would install several other programs, including TopArcade.  I had to quickly cancel the installation, and do a check of all the programs that were installed on my PC today.  I had to uninstall each of them and ensure that they were completely gone.

I still needed the program, so I went to CNet.com.   I love this site,9-30-2013 12-45-00 PM as they have a lot of shareware choices.   I found another program, “JustColorPicker” that is similar to ColorCop; it offers RGB, HEX and HTML color code identification.    I proceeded with the download, and again made sure to choose Custom Set Up.   Again, the site was going to download a toolbar if I did not uncheck those options.   Once I hit “next step” there were other programs that it would have installed, had I not clicked “Decline”.    At least this download offered me the choice to Decline these options.

I am now using Just Color Picker, and the program is working to my liking.   The morale of the story is to BE CAREFUL.   If your PC security comes up with a warning window, do not ignore it!  Even if you really, really want the program/functionality, try to find an alternative program.  Chances are, there’s one out there.

I am the queen of cheap, but I have learned my lesson in willy-nilly downloading.   Stay alert and have a good antivirus program.

Best wishes,  Lora Zibman

Southeastern Admin  |  www.SoutheasternAdmin.com  |  770-609-0904

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Mashable – Pinterest for Social Media

Before I opened my business, I never had a Facebook account, never bloggedmashable, never had anything to do with social media!

Like a lot of people, I thought that it would just be an invasion of my privacy.  I had (and still have) no burning desire to tell people if I was feeling happy or sad during a particular moment – can you say TMI!

However, as I began networking and introducing my company and services, the first question people usually asked  was, “Do you do social media?”.   I can now say with confidence, “Yes”!  Social media is a great business tool, a great way to stay connected with your clients, and – hate to admit it – addicting and fun if you like to be creative.

One of the best sites for the latest social media news is Mashable.   When you go to the Social Media page, it looks a lot like a Pinterest Board.    Mashable is the largest independent news source dedicated to covering digital culture, social media and technology, and claims to have 13+ million unique visitors each month.

If you haven’t been there yet, check it out and learn something new.

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LinkedIn InMail Messages That Get Results

I found this posting on Ere.net.    Great advice here so, as always, thought I’d share!

LinkedIn InMail Messages That Get Results

by David Anderson  Apr 11, 2013, 5:30 am ET

linked-in

A common mistake I see LinkedIn users making is not keeping InMail and invitations personal. In other words, don’t use InMail as another direct marketing message. It shouldn’t feel like another piece of spam for cheap prescription meds. If it does, you’re doing it wrong.

LinkedIn with its InMail tool does a good job of allowing you to create targeted, meaningful messages and save them as templates for tracking and future use. The following list will help you craft messages that get results.

I commonly get over 35% response rates on messages I send.

  1. Write a compelling subject line.
  2. Don’t assume too much. I’ve even written something like, “Forgive me if I’m missing the mark here…”  Be a little bit vulnerable.
  3. Ask for help. LinkedIn is a community of professionals who like good karma and are willing to help because they know somewhere along the line the favor will be returned. Plant and harvest later or elsewhere.
  4. Identify the connection you have with the person(s) and reference it in the opening lines of your message.
  5. Be casual and personable, but not gimmicky.
  6. Tell them where, when, and what — the what being the most important thing your organization is trying to achieve with this position. In other words, the key performance objective.
  7. Promote your employee value propositionor the best one or two things about a career with your company.
  8. Don’t include the job description or tell them too much. Include just enough to appeal enough to their interest or willingness to help in order to create a dialogue.
  9. Ask for a brief dialog over email, chat, or an old-fashioned phone call.
  10. Ask for referrals if the opportunity is not right for them.
  11. Ask for a direct connection and offer to help them in any way at any time.

Here’s a sample InMail message containing these elements…

Subject Line: (Specify the industry) Career Connections

  1. Tell  them why you’re contacting them and ask for help: I reviewed your profile today and found we share some commonalities in the (industry). Forgive me if I’m off target here, but I thought you might be able to help.
  2. Specify the position, location, and the key performance objective: We’re looking for a (insert position/skill set) in (insert location) — ideally someone with experience in (type of work/processes/technology) and who can (paint a picture using the most important position performance objective — or the most important thing one could achieve in the position and how it will make a difference).
  3. Promote your EVP: The best thing about working for us is that you (insert the best thing and make it personal).
  4. Ask for a dialog: Let me know if you have interest and we can talk live.
  5. Ask for referrals: If the timing or fit is not right, please let me know who you recommend.  
  6. Ask for a direct connect: Also, please connect with me directly (insert email address). Perhaps I can be of help to you in the future. 

Other tips for continued LinkedIn Recruiter sourcing success:

  • Save your message as a template and track its results in LinkedIn Recruiter Reports.
  • Connect directly with those who reply to your message, even if the opportunity is not right for them. By connecting you may be able to be of help to them in the future.
  • Look through their connections for those who have similar skill sets and ask for an introduction.
  • Save your search and go back later and see which of the top potentials did not respond. Perhaps they have not visited LinkedIn in a while or maybe they’ve been on vacation. In this case, call for them directly at the company where they work.

Thirty-five percent may not sound like much, but keep in mind targeted direct mail (that paper stuff we get in our mail boxes) only gets a 4% rate of response. I’m sure some of you do even better, which is great. If so, I hope you will comment with your best practices.

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