Tag Archives: North Georgia Virtual Administrative Assistant

Digital Marketing for Small Businesses

I found this interesting white paper that discusses digital marketing from, of all companies, YP – rebranded Yellow Pages advertising:  YP_SmallBizFacts_WhitePaper.

Here’s an excerpt from the publication:

“…small business marketers know what works for them. 77% of business-to-consumer SMBs have acquired a customer through Facebook, compared to 60% from a company blog, according to HubSpot. Business-to-business SMB marketers found LinkedIn most effective, delivering new customers to  65% of respondents, followed by company blogs (60%), Facebook (43%), and Twitter (40%).   Frequency of blogging makes a difference—92% of respondents who blogged daily got new customers through their blogs.”

digital marketingDigital marketing has become the largest percentage of Southeastern Admin’s business.  We help our customers with email campaigns, blogging and social media posting.  When meeting with small business owners, I try to impress upon them the need to communicate with their customers.   There are so many FREE resources out there to stay in touch!  A few are:  MailChimp, Pinterest, Facebook, Google Plus, and local community sites.   Consistent communication is crucial and will produce ROI, but you must dedicate the time to make this happen.

For those that don’t have the time and/or don’t want to have to learn the new outlets, having a virtual assistant is a huge advantage.  We work 1:1 with business owners to determine what will work best for them and within their budget, and then we ensure that the message is getting out consistently.  Once a relationship has been established, most business owners find that we can assistant them with a multitude of other projects.    We place a high value on these relationships, and have built a network of trusted professionals in different service areas who may also be of assistance to our clients.

Lora Zibman |  www.Southeastern Admin.com   |   770-609-0904770-609-0904

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