Tag Archives: Virtual Assistant

Southeastern Admin Receives Award from Change 4 Georgia

Thank you Change 4 Georgia for presenting Southeastern Admin with this award!   Change 4 Georgia is a great student-led organization that assists our troops and their families here in Georgia and overseas!    Read more about it at  http://change4georgia.org/.

Lora Zibman |  www.SoutheasternAdmin.com   |   770-609-0904770-609-0904

2014 C4G

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How To Create Linked In “Company” Sites

Creating a company website for your business inside Linked In is another great way to detail the actual products and services your company offers without writing lengthy descriptions on your Profile Page.  I created my Linked In website and added several virtual administrative assistant services that Southeastern Admin can offer to businesses in Cumming, Alpharetta, Dawsonville and nationwide.  I hope that you will “follow” my company in Linked In.

Get started by using this link:   http://business.linkedin.com/marketing-solutions/company-pages/get-started.html#

Thank you to Irene Doehring of Creative Graphic Design for sharing this tool, as well as other useful information.   I can’t tell you how great it is to have such a knowledgeable network of professionals on my side.

Lora Zibman |  www.Southeastern Admin.com   |   770-609-0904770-609-0904

Linked In Site

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Southeastern Admin Helps Coordinate Better World Books’ NPLP Trip For 6th Year

Southeastern Admin is proud to have assisted Better World Books with their Non-Profit Literacy Partner (NPLP) international trip for the sixth consecutive year; 5 years as an employee, and now as a contractor.  If you haven’t heard of Better World Books (BWB) and you love to read, you need to check out their site.    They are an online bookseller that literally does a world of good.

They sell new and used books at very competitive prices.  They also do much more.  For each book sold on their site, they donate a book to literacy initiatives world wide, partnering with such respected organizations as Books For Africa, Room to Read and World Fund, just to name a few.

Each year, BWB organizes a trip for a group of its employees, selected by a lottery system, to actually go to a country that has benefited from BWB’s generosity.   The group of employees includes members from all departments, including the warehouse floor.  Some of the people who are selected have never even been on an airplane, so this is a pretty cool benefit for working at BWB.

Some of the countries visited in past have been:  Cambodia, Vietnam, Brazil, Chili, Uganda, Ghana and Liberia.   This year, they are going to Zambia!     While I was never lucky enough to be chosen in the lottery during my tenure with BWB, I am so excited for the travelers, and invite you to share their experiences by visiting their blog.

We were able to help the travelers coordinate everything they needed for their trip, from what to bring (and not to bring) to securing their visas, flights, hotels, transfer and excursions.

Bon voyage BWB travelers!

Lora Zibman   |  www.SoutheasternAdmin.com   |   770-609-0904

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Zambia Trip: Travels and First Impressions of Lusaka


The longest airplane trip in the world. Literally.We’ve mentioned that a group of Better World Books employees is out visiting Zambia where some of our nonprofit partners operate, supporting literacy and education in the region. The first impressions are in, so here’s the first official update on the trip.

From David Ebrite (National Account Executive based in the Atlanta, GA office):

Well, after months of anticipation and planning, we took off for Zambia on the Better World Books annual literacy trip. This is a wonderful chance to see the good that we and our partners are doing in the world.

Had a few snow flakes driving to the airport in Atlanta. Our colleagues coming from Indiana had more than that! We were told the flight from Atlanta to Johannesburg is the longest in the world – over 14 hours. A quick two hour flight then to Lusaka, Zambia and we are ready to begin!

Was dark when we arrived but roads seem fine and the city is bright. I am most excited to begin tomorrow and spend time with our literacy partners.

For all of you freezing at home, it’s a beautiful 75 degrees here….

From Franklin Mejia (based in the Mishawaka, Indiana location):

A trip, nearly 24 hours between flying and changing planes, has been very overwhelming to arrive in a country that has so much to offer and leave to imagination.

The very first impression got me thinking back when I was a child growing in Guatemala city. Lusaka is only 100 years old and rich in language, 72 languages/dialects, and offers so much to learn from.

It has been a long trip, but it is worthwhile to come and start the adventure in such a different–but at the same time similar–to my early memories of my home country Guatemala.

From Michael Schrader (Shipping Specialist based in the Mishawaka, Indiana location):

I have never flown on a commercial airline before so this is an all new experience for me. We first carpooled to Chicago together. The roads were decent until we went through the snow storm in Gary. All I could think about was what to expect in Johannesburg, South Africa. How is the environment there? How is the culture different from mine? I am excited to go but also nervous and soared of into the unknown.

We arrived at the Chicago O’Hare International Airport. Once I got my luggage turned in, I headed over to the TSA with the rest of the group. There was a slight wait and then we started boarding. I heard the engines start and the plane was moving towards the runway. I definitely felt an adrenaline rush. We rapidly increased speed, felt like a roller coaster taking off. I instantly felt the difference in pressure, felt light headed but just for a few seconds. We kept increasing till we reached altitude and we were above the clouds. The clouds astonished me, breathtaking. It looked like huge cotton balls and it was neat seeing it from above, looks way different from below.

My ears popped in and out throughout the ride. We landed in Atlanta around 4 o’clock. We then headed to our gate. With 45 minutes to an hour of wait time, I decided to look around the airport and call my family. Next to my gate, they had artifacts in cases. A stuffed wolf, hand carved statues, wall full of art, and much more. We then met up with the Atlanta group and boarded. This plane came with complimentary TV on the seats and I had access to movies, music, games, and a tracker for the plane so I can visually see where I am on map.

What also surprised me was the complimentary food/drinks. It is getting dark outside my window, all I can see is the moon, and the red and white lights flashing off the airplane. I believe this is the end of my blog, I’ll be in Africa in 11 hours and 22 minutes, and I can’t wait to arrive!

– See more at: http://blog.betterworldbooks.com/2014/01/23/zambia-trip-travels-and-first-impressions-of-lusaka/#sthash.tQ9BxoV3.dpuf

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Temporary / Contract Employment Trend Here To Stay?

Besides Logging, Temporary and Employment Services showed the most gain in new workers in 2013 according to office secretary 2the Wall Street Journal.   I believe that this trend will continue.    With increased regulation on employers and the high cost of benefits, it makes more fiscal sense to hire temporary or contract employees, especially for small business owners.

The difference between a temporary worker and a contract worker is vast though.  Temporary workers are usually procured through a service and are transient workers, requiring income while looking for a full-time position with benefits.   Contract workers usually own their own business, and provide ad hoc or specific assignment work for various employers.

Other benefits of hiring a contract worker over a temporary worker include:

  • Usually no middleman – since you are contracting directly with the employee, there are no service procurement costs, which equates to lower rates.
  • Reduced training time – because there is no turnover, you only need to train once and then can call on the contractor when needed.
  • Higher dedication to work product – work performed is a direct reflection on the contract worker and their business reputation.
  • Experience – Chances are higher that a contract employee will be more skilled in his/her field, than a temporary employee, since the contractor has built his/her business around their skill sets.
  • More references available – If the contractor is good, references and word-of-mouth referrals should abound.  If the contractor is bad, expect bad online reviews.

If you need administrative assistance, consider utilizing an independent contractor, such as Southeastern Admin.

Lora Zibman

Southeastern Admin, the small business administrative solution

www.SoutheasternAdmin.com  |  770-609-0904

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A Time For Thanks

2013 Thanksgiving Card

Have you taken the time to thank your customers this year?    Thanksgiving is by far the best time: it’s the start of the holiday season rush, everyone celebrates Thanksgiving, and it’s non-denominational.     If you did not take the time to thank your clients prior to Thanksgiving, there is still time to close out 2013 by showing your appreciation.    While holiday cards and gifts are a great way to connect directly with your customers, they can be out of reach for some budgets.

A great alternative is to send email-based communications and newsletters.  I have used Vertical Response, Constant Contact and iContact, and can tell you the best application by far is iContact.    Pricing for one of these subscriptions can vary significantly depending upon how many contacts you have in your database.    There is, however, a free alternative.   MailChimp is a great program that allows you to upload up to 2,000 contacts and send them unlimited emails.  Of course you don’t want to bombard your client-base; I would recommend sending monthly or bi-monthly communications.

Every business has a lot to communicate.    You need to make your clients aware of what is happening in your industry, what new services you are offering, what awards/recognitions your business has received, what’s happening in your community, why your services have value, and much more.

As we all know, timing is everything, and being in front of your clients and prospects on a regular, monthly basis does pay off.

If you don’t have the time or inclination to learn new software, Southeastern Admin has the experience that can help you get your monthly campaign going by:

  • uploading your contacts
  • create appropriate lists for your market segments
  • create eye-catching email templates that match your business and branding
  • add in links back to your website and social media; and
  • create original content.

Whatever you do, don’t forget to thank you customers for their business!

Lora Zibman

Southeastern Admin, the small business administrative solution

www.SoutheasternAdmin.com  |  770-609-0904

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